Friday, April 1, 2016

Typography

To visualize each selected words, I:


"loud"
- Chose highly saturated and bright colors
- Used a dull background to emphasize the bright colors
- Used related imagery (ear)
- Used a jagged border on both the word and areas of the ear to express the discomfort in loudness
- Manipulated the shape/direction of the word to make it appear to be going into the imagery (showed what hearing loudness feels like)

"imply"
- Made the word backwards (imply - not expressly stated)
- Used the same yellow color as traffic signs, which grab attention with strong colors and implies traffic directions
- Used the font used in traffic signs, bold, dark and strongly insinuates something
- Created a border around the word (draws more attention to the word)

"active"
- Repeated the same word in the background in a different direction, with a different opacity and lowercase (shows the movement and variation of activity)
- Used two bright colors to show the excitement and boldness of activity
- Created a border on the word with multiple lines of multiple lengths to show more variation and movement around the letters
-Made the letters of the word large to cover the page and show activity throughout the entire page
- Moved the word in multiple directions

"stable"
- Used two very basic colors to express a lack of business
- Placed the word on the bottom of the page to ground it and stabilize it 
- Used lines in the background to show organization and repetition
- Made the entire page, including the font, strictly geometric rather than organic to show stability
- Used the blend tool to connect every letter of the word to further show connection, dependence and stability

"quiet"
- Used a dull color scheme rather than an expressive and bright one
- Camouflaged the word by using colors similar to the background
- Manipulated the opacity to further camouflage it 
- Used a very soft border to mask the word and give it a daintier effect
- Made the font small and placed it away from the center to draw less attention to it 

"camo"

-
Used imagery of a busy city to express how easily one can blend into a crowded region
- Made the fill of the word the same as the background to camouflage it, but placed the fill strategically so the word didn't disappear into the background completely
- Chose a thin font to make it less obvious
- Elongated the word to thin it out even further
- Chose a font that mimics the feeling of an urban area

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